Everyday increases the relevance of Mr. Google in our daily life, and most of the time we turn to it when we have questions. This is such a common practice that the name of the search engine has colloquially become a verb and now we hear people say " Let´s Google it". If you want to be found is essential to have a good ranking in the top search results.

Google works with a very complex algorithm that provides users the best search results possible based on the importance and relevance of pages. For that, Google uses robots called Googlebots that keep in an index all the data updated that allow to categorize and rate pages by level of importance. That scoring is called Page Rank (PR).

For that reason, if we want our page to have more relevance and better online presence, we must get Google to score it the best way possible, and consequently we will obtain more visits. The higher the Page Rank, the higher the number of visitors. That's why we need increase the Page Rank !

So, we can say than that Page Rank is a rank that values pages from 0-10, however this score is exponential, meaning that the difficulty level to reach from 0 to 1 is not the same as achieving 5-6 (this one is much more difficult). Just to give you an idea, my blog project currently has PR 0 blog, is a very recent blog and have not yet reached enough points nor adequate time to reach old PR 1.

Summing up, if you have a PR between 0-3 you will have only a few visits. The interesting thing is to achieve a minimum PR of 4 and up, to start seeing an influx of much more interesting visits. Here is an example, the website BCN BCD (Barcelona Design Center) has a PR 5, obviously all the articles that are written on that site will have a lot more relevance and visibility on Google compare to this blog.

Now the question is: How can I increase the Page Rank of my website?

1. If you wabt increase the Page Rank, first make sure that your website is done correctly, and clean on a code level. If you make things easier for the Google Robots they will compensate you by indexing and updating information on your website more agile. For that it´s necessary that the code lines in HTML are well structured and clean.

2. Every time you write an internal page of your website or an article for a blog, it is important to do it following SEO best practices. Here I explain the steps for optimizing a post.

3. Once you have your web in perfect condition try to have links addressed to your site from pages with higher Page Ranks. If you have a blog with PR0 try to get comments on one your articles from another blog with higher PR ranks (ideal PR4). That will help raise your Page Rank.

4. Another interesting way to increase your Page Rank is by adding your web site in specialized online directories with higher Page Ranks. For instance: if your blog is about Design try to place it in a directory specialized in art and design like Designers´s Directory BCD.

5. Social Networks are also a great way to generate links pointing to your website.

6. Attention! Index your blog or website in this directory DMOZ. It´s directly linked to Google, and what appears there Google considers it official. I just added mine. 😉 Don´t wait to long to add yours!

Write by Jerom Tomàs
Translated By Nathaly Hermida

Reference: ZonaLibre